Free guides, calculators, grants, and templates — built so no vendor has to figure this out alone.
84
Free resources
32
Grants & scholarships
12
Calculators & tools
Featured Resource
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🔥 Most Downloaded
Ultimate Guide · PDF Download
The Complete Vendor Market Playbook
Everything from choosing your first market to scaling your vendor business — applications, pricing, display, reading a crowd, and protecting yourself from bad hosts.
📥 18,400 downloads⭐ 4.9/5 rating🔄 Updated May 2026⏱ 14 min read
Curated funding opportunities for small business vendors — updated regularly. National grants, BIPOC-focused funding, women-owned business grants, and maker-specific scholarships.
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National
SBA Small Business Grant Program
US Small Business Administration
Federal grants for small businesses including sole proprietors and makers. Multiple programs available — SBIR, STTR, and state-level SBA grants vary by location.
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BIPOC
Comcast RISE Investment Fund
Comcast Corporation
Grants for Black, Indigenous, and People of Color-owned small businesses. Includes cash grants plus marketing, technology, and media services.
👩💼
Women-Owned
Amber Grant for Women
WomensNet Foundation
Monthly $10,000 grant for women business owners. One recipient per month with an additional $25,000 year-end grant. Application is simple and open to all women entrepreneurs.
🎨
Maker
American Craft Council Grant
American Craft Council
Grants for professional craft artists across all disciplines — ceramics, jewelry, fiber, wood, metal, and more. Supports makers who sell at markets and fairs.
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Local
NYC Small Business Services Grant
NYC Department of Small Business Services
New York City grants for small businesses including pop-up vendors, food vendors, and artisan makers. Eligibility based on revenue, employees, and NYC residency.
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BIPOC
Hello Alice Small Business Grant
Hello Alice Platform
Ongoing grants for diverse small business owners. Focuses on underrepresented entrepreneurs including BIPOC, women, veterans, and LGBTQ+ business owners.
Vendor Guides
Learn from experience.
01
🌱 Beginner
How to Choose Your First Market
A framework for evaluating markets before you apply — foot traffic signals, fee-to-sales ratios, and red flags.
02
💰 Pricing
Pricing for Markets (Not Etsy)
Why market pricing is different from online pricing and how to calculate the right margin to stay profitable at any booth fee.
03
🏪 Booth Setup
The $300 Booth Makeover
What to buy, what to skip, and how to set up a booth that looks like you spent $1,000 for under $300. Gear list included.
04
📋 Applications
How to Write a Vendor Application That Gets Accepted
Market organizers get hundreds of applications. Here's what they actually look for — and what kills yours instantly.
05
🛡️ Legal
Vendor Insurance: What You Need & How to Get It Fast
Most markets require a COI. Here's exactly what coverage you need, what it costs, and how to get it in under 10 minutes.
06
📸 Marketing
Building a Following Between Markets
How to use Instagram, TikTok, and email to keep customers coming back — even when you're not at a market that weekend.
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